Animation has evolved tremendously since its inception. Majority of animations are developed using CGI or computer-generated images. The animation effect is achieved by moving images sequentially in quick succession. The difference between two consecutive images is made minimal so that the human eye fails to understand the same during the transition of images.
Perception of most people is that animation is just for entertainment. However, if we look at the uses of animation in various areas, the possibilities are endless.
The presence of animation in our lives is much more than it looks. The animation is available through various modes like short and feature films, special effects, motion graphics, etc.
The animation is extensively used in a lot of industries because of the advantages offered. Education Sector It is a known fact that the human mind has a tendency to remember videos and images more than textual information. Animation can be effectively utilized for educational purposes to enhance the reception levels of the students, trainees and even teachers.
Animation videos bring exceptional changes to the academic capabilities of students without second thoughts. Graphics, motion videos and dynamic presentations are being used by several education portals and organizations to teach complex and difficult concepts to students in an easy and understandable approach. Students can go through the content at their own pace and any number of times to understand the complex topics. Entertainment Industry The entertainment industry is using animation very extensively for various purposes.
Perhaps, computer graphics are most widely for entertainment as compared to any other purpose. Varying animation services are used for entertainment in a range of platforms such as TV, media, internet and even on the smartphones.
In collage animation, the process followed is usually similar to cutout animation. The difference is that parts which have to be animated are cutouts of clipart, magazines, books and images. Different textures are brought within the same frame through collage.
In the animation shows broadcasted over television, usually the cutout and collage animation type is used. Well cut out characters are animated using collage method. This animation method is used for capturing human movements realistically. In this case, live footage of the actors is shot followed by drawing of the characters over it.
As the live motion of human actors are used for rendering animation, a unique way of storytelling is devised whose style matches other popular animation forms. The transparent cellulose acetate sheet is called cel where the animated frame can be painted.
As the cel has a see-through feature, it can also be placed on other similar cels. These are then kept against a painted background. After this, the cells along with background are photographed.
It takes a lot of time to create a compelling cel animation. Each detail has to be considered and a high level of organization is required. At first, a storyboard is created for visually communicating the plot to the production team. After this, the creation of animatic takes place for testing the efficacy of movie timing. Once the plot and the timeline get approved, the artists create the required backgrounds or animated characters for matching the overall storyline.
During this point, recording of the lines by the actors take place. One can without any hesitation say that it certainly is because of the advantages of animation in business, that it is quite extensively used everywhere.
Everybody understands that humans have a tendency to remember videos and images more than textual content. So it is natural that animation for educational purposes can be effectively utilized to enhance the reception levels of the students and trainees. As animated videos can effectively improve the quality of reception of the learners, it brings about exceptional changes to the academic capabilities of people without any doubt. Graphics is already used by several education portals and platforms where even the most complex and difficult concepts are shared to the students with greater reception.
There is no doubt there are various uses of animation in multimedia and entertainment and perhaps it is extensively used for entertainment and perhaps it is the greatest use for computer graphics , as we know it. Diverse animation services are offered by several top animation companies to be used for entertainment in a range of platforms such as TV, internet and even on the phones.
There are several animation series and movies created for children and adult audience that can be enjoyed as normal live-action movies. Famous animation programs such as Tom and Jerry, Mickey Mouse and Donald Duck are created to make everyone laugh all the while sharing important life lessons and moral values.
Apart from such series, even a range of movies is created targeted at a wider audience that includes children and adults. If you consider the benefits of animation in advertising , they are quite astounding.
Advertisements are always about creative visualization and hence, it plays an important role in making effective commercials that can capture the imagination of the audience luring them to buy the product being advertised. Apart from using this for creating advertisements on TV, the advent of internet has also led to the creation of a new platform where animated advertisements can be used in search and display advertisements.
If you consider advertisements without animation, large portion of the advertisements will be rendered uninspiring and boring. Animation brings lots of creativity to your marketing, which helps you to reach more demographics. It is extensively used to create accurate and representative scientific visualization for the purpose of research and analytical studies.
It can be effectively used to represent and create 3D models for a wide range of objects for realistic visualizations. Whether it was a Disney movie as a kid or maybe a 3D game cutscene that blew you away, there was always something spectacular when imaginary characters move and act as in real life.
In the digital era, animation can do more than just entertain children with a boat-driving mouse. Of course, it offers a whole new medium for expression and creativity, but on a more practical level, the movement of animation attracts more attention than static images.
And considering the restraints of live footage, sometimes an animation of a bouncing ball works best. In this article, we give an all-encompassing animation overview. We discuss animation for designers and give some techniques from the heyday of cartoons a much-needed update for the modern era. We also showcase the business side of animation, explaining how it can improve both the UX of your website and the effectiveness of digital marketing campaigns. Animation is the capturing of sequential, static images—drawings or photos of inanimate objects—and playing them in rapid succession to mimic real world motion.
Where did it come from? Although the idea of sequential art dates back thousands of years—more, depending on your interpretation of cave paintings—animation as we know it was only made possible by the invention of the film strip. However, animation was thought of mostly as a novelty until the era of Walt Disney in the s, when sound was beginning to be implemented in movies. By the s, other studios caught on that there was money to be made through animation, the impetus behind Warner Bros.
The rest is history. With the popularization of color TV in the late s, another American animation pioneer Hanna-Barbera entered the scene. Following the s cultural revolution, animation was co-opted for adults, most famously the X-rated Fritz the Cat based on the work of legendary comic artist Robert Crumb. Finally, in the s, computer generated imagery CGI was able to compete with hand-drawn animation, popularized by the first completely-CGI film Toy Story Considering the wide-ranging history of animation, we see its appeal is wide-ranging as well.
Kids love it, of course, because most of the stories for children involve talking animals, tea kettles, or visuals otherwise impossible to bring to life. But the more sophisticated the animations techniques become, so too do the themes they discuss.
While CGI is used in almost every movie today, even completely animated features can appeal to adults—just look at popular animated sitcoms like The Simpsons , Family Guy or South Park.
Animation allows artists to invoke that childlike wonder and awe of not believing our eyes, but to harness that power for more mature storytelling and even business, as we explain below. How can this visual technique appeal to both our inner child and our discerning adult at the same time? Just look at practically any Pixar movie. Outside of film and TV, animation is becoming a favorite technique of businesses in the digital space. Motion graphics that is, animating elements like typography, icons, on-site images, etc.
While not as focused on storytelling as animated videos, motion graphics still encapsulate many of the benefits of animation, but in a different way. Placing motion graphics in the right spots on a website can actually make your site function better, to say nothing of the secondary delightful benefits: teaching the visitor how to use the site quickly, effectively and visually.
Animation plays a big part in advertisement. Many big companies use animation in some kind of way to attract the audience. This advert attracted millions of people all over the world to their website and in return they gained a massive profit. Animation is also used for advertisement on the web.
Many games companies create cool looking animations to attract the audience to play the game or visit the website. Without animation in adverts, advertisement would be incredibly boring.
Scientific visualization. Animation is used to create models that are essential for research and study. Animation allows you to create 3D, realistic models that allow diagrams etc. An example of this is an X-ray.
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